The Google Online Marketing Challenge, GOMC, is characterized as competition in which students from around the world create online marketing campaigns using Google Adwords. With a budget of $250.00, students develop an Adwords campaign with the goal of attracting the most amount of traffic flow for the company they are advertising. In order to be eligible and prepared for the GOMC, Google has outline criteria on their "Discover GOMC" and "Pre-Course Preparation" pages.
In order to fully prepared for the GOMC, the competitors must have a Google account and the company must have an online presence. Google emphasizes an online presence for each company because it is a method to effective communicate with customers, to give potential customers information on the company, and to conduct business transactions through e-commerce. The competitors must be in groups of three to six members, and those in undergraduate or graduate programs pursuing any majors may compete. Each group must be registered with a faculty member to oversee the actions and progress taken by the teams.
The "Discover GOMC" outlines nine steps in order to be a standing member in the competition process. Students must first register for the challenge as a team and access a Student Dashboard. Then they must work with a business to properly identify words that reflect their company. This is extremely important because AdWords depends solely on words, and if the words chosen do not accurately represent the client's company, their products, or their image, consumers will be unable to find them. Once this is complete, the team then turns in a Pre-Campaign Report and requests crediting in order to receive recognition for the campaign. The campaign then commences and teams spend 21 calendar days and $250 to run their AdWords. Following the competition teams submit their Post-Campaign reports which outline the success of the team's campaign. Once submitted, Google judges chose winners and awards.
The process of GOMC is very direct and simple, which may allow for increased creativity and diversification between teams. I am very interested to first work with the companies to focus on their image and needs, and then represent them through AdWords.
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